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“Given the cross-functional, highly collaborative nature of marketing campaigns, this is a universal pain point, particularly for global marketing teams,” King said. According to the Content Marketing Institute, more than one-quarter of marketing teams report persistent bottlenecks in campaign development.
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King explained that while other departments and industries have centralised software tools to manage their process, marketing is still largely run on spreadsheets and in email. “To address this challenge, today we’re launching Asana for Marketing and Creative Teams … We see a huge opportunity to help these teams and are doubling down on delivering a solution unlike anything in the market today,” said King. “That means they need to create more content for more channels than ever before, without additional resources. As a result, today’s top marketing teams recognise that optimising their process has an even more profound impact than optimising their marketing channels. In our always-on digital era, companies are asking their marketing and creative teams to create always-on campaigns. “This year we’re going deeper on solutions and verticals, and we see marketing and creative teams as one of the biggest opportunities for work management adoption, given the highly collaborative nature of campaigns and projects. This is beginning with a new product, Asana for Marketing and Creative Teams, which is billed as an end-to-end solution for teams to manage their entire marketing and design process from start to finish. In recent weeks Asana revealed one of its most ambitious moves yet – a move into specific industry verticals. To support this growth, we’re hiring across all of our global offices, including our EMEA HQ in Dublin.” Removing the pain points We now have over 60,000 paying organisations and millions of customers around the world who run on Asana everyday.
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“We achieved eight consecutive quarters of accelerating growth rate, passed $100m in annual recurring revenue and closed our Series E funding round at a valuation of $1.5bn. “Last year was a breakout year for Asana,” said chief marketing officer Dave King. Not only that but the work management software company is bringing in the customers, with more than half of the company’s growth in EMEA, where customers include Tesco, Sky News and Vodafone. ‘Our new features and integrations streamline the entire creative process’ Other investors in Asana include Facebook CEO Mark Zuckerberg. It was recently valued at $1.5bn after raising $50m in a Series E round led by Al Gore’s sustainable investment firm, Generation.
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Asana’s recent move into productivity for marketing and creative teams is just the start, chief marketing officer Dave King tells John Kennedy.įacebook co-founder Dustin Moskovitz’s productivity platform start-up Asana is going from strength to strength and the company is on target to reach 100 people in Dublin within the next year.Īsana recently reported passing the 50,000th paying customer milestone, up from 20,000 a year-and-a-half earlier, and has now hit more than 60,000 paying customers in addition to more than 1m free businesses.